Torani Syrup Redesign
Torani Syrups is an existing product. The company makes flavored syrups for a variety of uses, such as coffee and soda. Homemade flavored coffee and sodas have been trending for the last few years, and Torani is a popular choice for the flavoring. The brand, however, was looking outdated and inconsistent in its mini syrup bottle packaging. The information was cluttered and lacked high contrast between elements. To keep up with the trend, I redesigned their brand while keeping it classy yet identifiable.
I recreated the brand with clear typography, color differentiation, and the use of icons. Since there are different flavors, I used color to distinguish between them.
New Brand Kit
These prototype boxes were made with 80 lb paper and cut using a laser cutter before being hand assembled.