Pink Week 2025
The University Recreation Center at UNC Charlotte holds an annual “Pink Week” in October to honor Breast Cancer Awareness Month. Events throughout the week include themed group fitness classes and the popular Big Pink Volleyball intramural tournament. Participants receive a free t-shirt for attending any of the events.
In 2024, the theme was “Love Your Lemons.” While in the brainstorming stages I looked into way to continue this theme due to the popularity it gained along with how original the topic was communicated. I landed on “Check Your Cherries” with the intention of the department being able to continue the fruit theme for years to come.
The T-Shirt
The Pink Week t-shirt is handed out to members who attend any of the group fitness classes during the week. The shirt uses the theme of the week in a trendy style to gain the attention of the college student audience. Using two colors keeps the shirts within budget, but requires attention to using the color of the shirt to fill negative space in the design. I suggested a large design on the back for clarity and a better fit while adding a “pocket” detail to the front.
Digital Assets
UREC’s instagram follows a photo based posting scheme, therefore the carousel had to include a photo on the first slide, but tie into the elements already used in the graphic heavy content.