Snow Milk is a clothing company in New York that creates clothing out of up-cycled materials. They have an urban and grunge look and feel to both their clothes and brand identity. As a client of The Social Rook, they are provided with new creative advertisements for Meta each month based on promotions they are running.

I began my creative process by looking at existing assets and what performed well on Meta. I then sketched out potential layouts and mood board themes. The final advertisements each month gave the brand new features while still focusing on highlighting and selling the product itself.